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DissedByBush

(3,342 posts)
11. Their research is amazing
Wed Dec 28, 2011, 12:25 PM
Dec 2011

Ever wonder why the stores are so good?

They built mockups in a warehouse and had people go through them.

Ever wonder why unpacking an Apple product seems so pleasant an experience?

Because since the first Mac they run trials of people unpacking their products. They watch the video of the unpacking and listen to comments on experiences to see what to change to make the experience more pleasant.

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