Far more people watched the interview on YouTube than probably would have seen it if it had aired on CBS without controversy
https://www.ms.now/rachel-maddow-show/maddowblog/their-plan-backfired-colberts-james-talarico-interview-generates-large-online-audience
On Tuesday afternoon, as public interest in the story grew, CBS issued a written statement insisting that Colbert was not prohibited from airing the Talarico interview. Rather, the network said the CBS lawyers provided legal guidance, which included options for how the equal time for other candidates could be fulfilled.
Soon after, while the host filmed Tuesday nights show, Colbert referred to CBS statement as crap and picked up a copy of the statement in a dog waste bag.
Im just so surprised that this giant global corporation would not stand up to these bullies, he added.
The host received some backup from Anna Gomez, a Democratic member of the FCC, who said in a statement,
This is yet another troubling example of corporate capitulation in the face of this Administrations broader campaign to censor and control speech. The FCC has no lawful authority to pressure broadcasters for political purposes or to create a climate that chills free expression.
Gomez added,
CBS is fully protected under the First Amendment to determine what interviews it airs, which makes its decision to yield to political pressure all the more disappointing.
But as the developments unfolded, a related question needed an answer: Would all of this lead more people to take an interest in the interview that wasnt included in the broadcast? The New Republic summarized:
Instead of including the interview in his CBS show Monday night, which the networks lawyers had warned against, Colbert posted the interview to YouTube and other social media channels, where it has already garnered millions of views on each platform, much more than a single TV broadcast of the show, which averages 2.3 million viewers.
As of this writing, the YouTube video of the interview has generated more than 5.2 million views.
Whats more, the hullabaloo appears to have given Talarico a boost just two weeks before primary day in Texas.
The Democrat raised $2.5 million in the 24 hours after the segment was posted online the single best day of fundraising for his candidacy thus far.