US Cannabis Consumers Now Prefer High Potency Premium Products, Rosin And Infused Pre-Rolls: Who's Buying What? [View all]

(ME TOO)

The U.S. legal cannabis market has witnessed significant shifts in 2023. Factors like potency, taste and premium packaging are now driving consumer choices, with a particular preference for the nuanced flavors of solventless products like live rosin, explains BDSA analyst Brendan Mitchel-Chesebro.

He notes a decrease in the cannabis extracts segment to just 6% of total cannabis sales, down from over 10% previously. Meanwhile, solventless product sales within this category rose from 14% in Q2 2022 to 18% in Q3 2023, with rosin dominating 84% of this segment.

Infused Pre-Rolls And Pricing Trends
Infused pre-rolls have seen a 63% increase in average retail price compared to non-infused ones, reflecting the added value and costs of concentrates.

Despite industry-wide price compression, infused pre-rolls maintain their premium pricing, indicating a market trend towards high-quality, specialized products.

Specifically, rosin disposables grew by 86% and live resin disposables, by 24%. Rosin disposables are priced 25% higher on average than the overall disposables category, signaling a shift towards premium offerings as well.

Demand For Minor Cannabinoid-Infused Edibles
Minor cannabinoids such as CBN and CBG are gaining traction in the edibles market. These products command higher prices than THC or CBD-only edibles due to their consistent, targeted effects like aiding sleep or pain relief. BDSA predicts continued growth and innovation, particularly in the hemp-derived cannabinoid market, in 2024.

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