When Georgia Gov. Nathan Deal signed his state’s so-called guns everywhere law, it marked the latest in a string of legislative defeats for gun-control activists. Since the December 2012 Sandy Hook murders, 20 states have loosened gun laws . Georgia has now upped the ante with a bill that allows people to carry concealed weapons into bars, churches, schools and airports and prohibits law enforcement from requiring someone to show their gun owner’s license .

To be sure, there have been meaningful successes for gun-safety advocates. But since Sandy Hook, the majority of gun laws passed in state legislatures around the country have loosened restrictions. How did this happen? Why did the nation respond to such a heinous crime by relaxing gun laws?

For progressives, there’s an easy answer — the money and lobbying clout of the National Rifle Association. This has an obvious appeal and even a modicum of truth. But as a Democratic strategist who looks at the relationship between public opinion and political reality, I fear that this answer has become a crutch: a comforting story progressives tell ourselves to avoid facing the fact that the country trusts the NRA more than us on this issue. After Sandy Hook, advocates expected a mighty backlash against legislators standing in the way of common-sense gun laws. But the opposite has happened: Only those legislators supporting stricter gun laws are at risk.

The problem is that supporters of new gun restrictions have traditionally approached the issue of gun violence as a political problem to be answered by changing laws. Instead, we need to start looking at guns as a public health problem to be answered by changing minds and habits. Until we change how we frame the debate through our messaging and strategy, the landscape for common-sense gun laws will only become increasingly hostile.

http://www.washingtonpost.com/opinions/framing-the-danger-of-guns-as-a-public-health-risk-will-change-the-debate-over-gun-control/2014/05/02/e4a73490-cf27-11e3-a6b1-45c4dffb85a6_story.html