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Xithras

(16,191 posts)
13. I can't even FIND "regular ones" any more!
Wed Feb 12, 2014, 03:33 PM
Feb 2014

Nowadays it seems like the Lego displays in the "boys toys" areas are full of cartoon-style castles (Chima), outrageously priced Star Wars sets, Lego ninjas, and the mass marketing product tie-in du jour (seriously, I recently spotted Hobbit Lego kits and Lone Ranger Lego kits in the "boys toys" aisles). Over in the "girls toys" aisles you can find the Disney Princess Legos and the Lego Friends lines.

I went looking for an old fashioned bucket of Lego bricks for my son last year and NOBODY carried them in the stores. You can apparently order them online, but retail stores only sell the "themed" Lego kits that actually come with ASSEMBLY INSTRUCTIONS. The era of inventing something "creative and new" out of a bunch of random generic bricks is vanishing anyway. Lego does still make plain old buckets of "Bricks and Bits", but you have to really go hunting for them to find them.

It's bad enough that they segment the toys by gender, but they now assume that kids are idiots who lack the creativity and intelligence to build things on their own.

Recommendations

0 members have recommended this reply (displayed in chronological order):

Awesome! shenmue Feb 2014 #1
I refuse to buy 'girl' Legos for my granddaughter. Just the regular ones. sinkingfeeling Feb 2014 #2
Same for us. Our daughter all about Cars and Jake the Pirate Duplo blocks. kysrsoze Feb 2014 #9
best thing my parents did, and they were good, they raised us as people, not gender. seabeyond Feb 2014 #20
I can't even FIND "regular ones" any more! Xithras Feb 2014 #13
We are lucky here in Chicago mikeysnot Feb 2014 #16
Fabulous! And I do believe she's right. Kids haven't changed... Triana Feb 2014 #3
Different? reusrename Feb 2014 #4
? Bernardo de La Paz Feb 2014 #7
Sorry, it's from the ad. reusrename Feb 2014 #14
? Bernardo de La Paz Feb 2014 #17
That's it, the objectification in the new Lego campaign. reusrename Feb 2014 #23
Thanks. I agree with you about the objectificatiion in the new Lego object. Bernardo de La Paz Feb 2014 #24
Both the author and the subject seem very accomplished. reusrename Feb 2014 #25
Actually LEGO had been using gender specific marketing before this as well. progressoid Feb 2014 #5
they are not color coordinated though, ya, get your point. why would we become MORE seabeyond Feb 2014 #21
Agreed. It's much more extreme. progressoid Feb 2014 #27
In The Fifties "engineering" for kids was a non color issue grilled onions Feb 2014 #6
Amen. Hope it goes back to that. kysrsoze Feb 2014 #10
i was so excited to find the old lincoln logs and got for 4 yr old nephew. seabeyond Feb 2014 #22
hate to crash the party, but i can't read this site from my college campus alp227 Feb 2014 #8
Thanks for the warning. I am scanning my computer right now. JDPriestly Feb 2014 #12
scanned that URL, no problems. alp227 Feb 2014 #19
I scanned too and it was fine. JDPriestly Feb 2014 #26
What is this with all these pink toys for girls? JDPriestly Feb 2014 #11
Not only is the "girl's Lego" demeaning in color and horrific glowing Feb 2014 #15
made it to here, full stop seabeyond Feb 2014 #18
The same holds true for boys BrotherIvan Feb 2014 #28
i can't stand it when people tell a boy "that's for girls" JI7 Feb 2014 #29
My 23 year old son still enjoys pedis and sparkly pink toenails. JTFrog Feb 2014 #30
Nice! ismnotwasm Feb 2014 #32
I totally agree BrotherIvan Feb 2014 #33
Legos ismnotwasm Feb 2014 #31
As a parent, I find this gendering of toys as disturbing as well Nikia Feb 2014 #34
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