Writing

Today, homespun political videos from artists like Diva can be more successful at engaging viewers than traditional ads. Since two former PayPal employees launched YouTube in 2006, the site has allowed videographers to unleash their most outlandish, creative political spots online, reaching potential millions at the click of a button. With a decent camera, some basic video skills, and editing software, almost anyone make and distribute an ad that looks as professional as one from Madison Avenue.