Ancestry/Genealogy

First, probably most people who want to know have already had the testing done. So there is no continuous cash flow. 95% of users are likely one and done. I haven't bothered because my family tree goes through the British islands with no disruptions until around the Norman Conquest. My daughter did the test and she is 75% English/Irish and 25% Northern European Jewish. Something we already knew.

Second, the results are largely a curiosity. the same with ancester family tree sites. I'm on the Mormon one. But what do you do with the data? Hope that you are related to some one rich you can milk? So unless you can package the collected data into a product there just insn't much there as a business model.

I hope she pulled out some good cash for salary and bonus money.