Foreign Affairs

1) Speed up the video.
2) Read the transcript.
3) Consider this...

An excerpt from a reply I wrote:

Snip...People just don't have the patience or attention spans that would allow them to sit down and actually watch something like a full-length movie without hitting pause, going to get snacks or toileting.

I usually set most videos speed faster sometimes to two times or 1.75 speeds because many people's videos, I believe, have plenty of redundancy built-in. I adjust the speed as necessary.

Message meaning is overwhelmingly determined by our nonverbal communication anyway. I also have decades of experience listening and analyzing people when they speak. It was a huge part of my life's work.

Honestly, I think some of the so-called experts actually slow down the original videos to keep people listening and to fudge the numbers. So much of what we are served on social media is specifically designed for monetization anyway that lots of tricks we aren't really cognizant of are being used on us for specific ends.

You may already know this, but the designated preset Ted Talk duration time of twenty minutes or less is based in communication science. It's the average time at which people, at the time of the original research, started to lose focus.

The studies that are more recently done on attention have revealed that adult "attention to task" times have significantly diminished since the introduction of mobile devices.

As a matter of fact, Chris Hayes has written an entire book on the subject called SIREN'S CALL: HOW ATTENTION BECAME THE
WORLD'S MOST ENDANGERED RESOURCE. The ISBN-10 and ISBN-13 numbers are 0593653114 and 978-0593653111, respectively, if you want to check it out. I have studied the phenomenon of attention before, going back to the 1980s, and it's not a joke when I say it's our most vital tool.
Snip...

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