Vegetarian, Vegan and Animal Rights

I checked them out & the fat content is way higher than most veg meat alternatives. Also, at my local grocery store, Impossible & BM are stocked in the meat department, & not at the edge, but right in the middle. And they mimic meat packaging by putting it on a tray with plastic wrap around it. The products have their own case, but I go out of my way to avoid walking through any meat department. I think a lot of vegetarians do.

I find it interesting, too, that the term plant-based is being used over vegetarian. Does that make meat eaters more comfortable buying the product?