Small Business Owners & Entrepreneurs

For the most part, my thinking was that that I like Fb and twitter, but only for personal reasons.

However, in thinking over our small publishing company's situation, I created a second website which now serves as a splash page for the company, as well as a splash page for its main website.

Now once a week, I broadcast some news item about the company, and utilize FB and twitter for that purpose. Then I see to it that my spouse (who has far more friends on both services than I do) -- I encourage him to re-broadcast my Fb and twitter announcements.

He used to promote his website using Fb and twitter. But his broadcasts were a bit academic, and on the order of "Check out my exciting new dissertation on Subject X" rather than being visual and more simply informative.

It has been less than ten days of doing this, so we haven't seen results yet. But our fingers are crossed.