Consumer Advice

decades in the Industry in various positions. Store design and Product placement. It is called Impulse buying using package Coloring and Front panel logos and pictures. Radio and TV and now Social Media Ads targeting your subliminal triggers.

Special Lighting affects,overhead music or sound affects that trigger impulse. Special use of sent and smells pumped through the air circulation system.

Have to say,the use of a List is a way to defeat impulse buying,but,the Boys and Girls over at Advertising are still working to figure us out and find out what our Buying Triggers are.