Apple Users

of going to the carrier to get a physical sim.

Good article here:

https://www.firstpost.com/explainers/explained-apple-iphone-14-drops-sim-card-tray-for-e-sims-what-are-they-how-do-they-work-11209421.html

‘Apple may made its move at just the right time. Its announcement comes a day after a new report shows a majority of consumers are ready to ditch plastic SIM cards.

As per Economic Times, the Amdocs-backed survey shows 81 per cent are in favour of e-SIM-only smartphones in the future compared to just 19 per cent who say they are not ready.

Consumers who want their mobile network operator (MNO) to integrate e-SIM into their offering (58 per cent) outnumber those who don’t (15 per cent) by nearly four to one, as per the findings of the survey conducted by commissioned by Amdocs.

Of the 2,500 consumers surveyed across US, UK and Australia, just over a third (32 per cent) cited the ability to switch service providers, as per the report.’

The other factors included avoiding the hassle of buying a physical SIM and the chance to embrace a fully digital experience.