More than a quarter of TV subscribers mulling cable-cutting, study says [View all]

Posted: Jun 14, 2017 5:00 AM ET

Many cable or satellite TV customers are considering cancelling their subscriptions, according to a new survey by market research firm J.D. Power.

The 2017 survey of 9,308 Canadian TV customers found that 27 per cent are mulling cutting the TV cord. Of those, 19 per cent say they're on the fence, and eight per cent actually plan to do the deed within the next 12 months.

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But, according to the survey there could be trouble ahead for TV providers. That's because more people are signing up for streaming services — Netflix in particular — and find them more satisfying than cable or satellite.

"It's a warning sign," says Chung. "We're seeing from our vantage point a high satisfaction with these [streaming] services." He adds that traditionally, TV providers don't garner high satisfaction scores.

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http://www.cbc.ca/news/business/cord-cutting-cable-netflix-streaming-1.4158446?cmp=rss

I cut the cord due to finances. I simply couldn't afford it - and having high speed internet was way more of a priority.