Federal government advised to pause Twitter ads after mass layoffs at company [View all]

A media and marketing agency that is responsible for buying and planning much of the government's advertising has advised federal departments to pause activity on Twitter, citing mass layoffs at the company.

Cossette, which is the government's "media agency of record," issued guidance Friday to "pause activity immediately and monitor the situation over the weekend" due to "unknown continuity plans for moderation" and a "heightened risk of brand safety," according to an internal document seen by CBC News.

Cossette helps with "media planning and strategizing, media buying, ad serving and trafficking, ad verification, reporting and reconciliation services, to support a variety of government initiatives." It works with numerous government agencies and departments.

Twitter recently laid off 50 per cent of its staff following a takeover by Elon Musk who, as the head of electric vehicle maker Tesla and rocket company SpaceX, has become the richest man in the world.

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https://www.cbc.ca/news/politics/cossette-agency-government-ads-twitter-layoffs-1.6642527