He is not a charismatic orator; he is a businessman and he is also not very photogenic. Also, I saw his cringe worthy debate performances, and quite frankly, Reynolds mopped the floor with him, especially during the first debate. Plus she was able to make the whole issue of Hubbell not releasing 10 years worth of tax returns into an effective foil throughout the campaign. Of course, you and I know, what's good for the goose.......etc.
On a slightly different note, a reason why Hubbell lost, and this will be discussed by pundits sooner or later, is that basically abortion was on the ballot. After I saw the editorial on the Des Moines Register's website, the one where the writer implores Reynolds to be a governor for all Iowans (Ain't gonna happen), a commenter basically posted that one of the main reasons he made a point to vote for Reynolds is because Reynolds made a very positive stand for the curtailment of abortion rights and signed the most restrictive abortion bill in the country into law. I believe this is what increased Republican turnout in the red counties to levels that overcame Hubbells early advantages in the metro counties.
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