Lori Lightfoot accuses conservative super PAC of darkening her skin tone in an ad [View all]
Lori Lightfoot accuses conservative super PAC of darkening her skin tone in an ad boosting Illinois GOP governor candidate

2022 ELECTION
Lori Lightfoot accuses conservative super PAC of darkening her skin tone in an ad boosting Illinois GOP governor candidate
One Democrat called the ad “racialized carnage porn.” The PAC called Lightfoot’s allegation “insane.”
CHICAGO — Mayor Lori Lightfoot is calling out a conservative super PAC over a new attack ad aimed at Democratic Gov. J.B. Pritzker, accusing the group of using “racist tropes” to create a scary image of Black Chicago and altering her skin to appear darker in the ad.
The ad opens with Lightfoot, who is Black, saying, “This will be the summer of joy in Chicago.” It then cuts to sounds of gunshots, screams and scenes of shadowy figures in the streets shooting. The words “Chicago violence is coming to the suburbs” appear on the screen. The clip of Lightfoot, a fellow Democrat, is from a speech she gave to the City Club of Chicago in April. Her skin color appears noticeably darker in the ad compared to the original video.
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The ad was run by the People Who Play By the Rules super PAC, which is fronted by longtime Illinois conservative operative Dan Proft and largely funded by billionaire GOP financier Richard Uihlein. The PAC supports Pritzker’s Republican opponent, Darren Bailey, for governor in this fall’s election. Uihlein, who did not immediately respond to a message seeking comment, has given the PAC at least $26 million so far this year. The ad is filled with scenes of live shooting, sometimes prompting a warning on YouTube before it can be viewed. Three unaffiliated political ad makers — two who work mainly with Democrats, one who works with Republicans — who reviewed the ad after being contacted by NBC News said the mayor’s skin appeared noticeably darker than in the original video.
Two of the ad makers and a longtime Democratic strategist who has conducted research on race said the ad overall used overtly racial imagery to depict the city in a sinister light. The ad takes aim at Pritzker over a bill he signed eliminating cash bail. The law, which has drawn criticism from some state’s attorneys, goes into effect next year, does away with cash bail in the state but allows judges to keep suspects behind bars based on risk and danger to the community.
More:
https://www.nbcnews.com/politics/2022-election/lori-lightfoot-accuses-conservative-super-pac-darkening-skin-tone-ad-b-rcna44402
If you want to see just how bad this ad is, there's a link to the video in the article (in the very first sentence).