Can We Talk About Erika Kirk? [View all]

Julie Roginsky

Only in America could a woman turn grief into a brand, heartbreak into media bookings, and widowhood into a multi-platform franchise. And only in Trump’s America could CBS gaze upon this spectacle and think: Yes, prime time. Saturday at 8.

Welcome to the Erika Kirk Show, the influencer version of “Terms of Endearment,” except this one comes with sponsorships, a publicist, and a photo shoot.

And presiding over the whole thing like a high priestess of tasteful angst? CBS’ new chief Bari Weiss, moderating a town hall this Saturday that promises to tell us how a nation should grieve — preferably in soft lighting, with a flattering camera angle, and absolutely no follow-up questions.

If we ever wondered what would happen when a tragedy collided with an Instagram algorithm, CBS is here to provide the answer: it’s mourning as lifestyle content.

https://saltypolitics.substack.com/p/can-we-talk-about-erika-kirk