Thinking about rooftop solar? 4 things to consider and how to protect yourself

AUGUST 14, 2024 5:15 AM ET
Jeff Brady

Solar power is booming and that helps the country meet its climate goals by replacing fossil fuels. The part of the industry that installs solar panels on homes has grown more than 5,000% in just the last 15 years, according to the Solar Energy Industries Association.

But in recent years, customer complaints have increased even more. Across the country, prosecutors are investigating high-pressure sales tactics and misleading financing arrangements. Some customers say they were victims of fraud and forgery. The Consumer Financial Protection Bureau recently warned solar customers about hidden fees and deceptive statements about the financial benefits of solar.

All this threatens the residential rooftop solar industry’s impressive momentum, and some are working to repair its reputation. But what if you want to go solar now? Here are some things to consider first.

Prepare for high-pressure sales tactics
One reason the residential rooftop solar industry has grown so fast is that companies, especially the large ones, have deployed legions of salespeople. Some use high-pressure sales tactics, and you’ll need to be ready for that.

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