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Wotsits are a baked corn puff snack made by Walkers, originally launched by Golden Wonder in 1971.
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In 2002, Golden Wonder sold the Wotsits brand to Walkers. It was a significant moment: Walkers had previously tried to sell Cheetos in the UK (Cheetos being the American equivalent of Wotsits, owned by their parent company PepsiCo) but the brand had never taken off with British consumers. Buying Wotsits was the smarter move. It gave Walkers an already-loved product with decades of equity built in.
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Why are Wotsits orange?
The colour comes from paprika extract and annatto norbixin, both natural colourings used in the cheese flavouring blend. There are no artificial colours in Wotsits. The orange shade is essentially a byproduct of the cheese and seasoning mixture, amplified by those natural pigments. It is also the reason your fingers turn orange. There is no avoiding it.

https://onepoundcrisps.com/wotsits-crisps-every-flavour-history-and-what-makes-them-orange/