Trump Merch Store Closes Few Months After Opening, Owner Blames Poor Sales to POTUS' War With Iran [View all]

Source: msn/International Business Times

12h


The neon signs and vibrant banners of the Trump Truth Store in Crystal Lake signalled a new era of retail enthusiasm for the MAGA movement. Instead, the suburban Chicago shop has temporarily closed its doors a few months after its launch. Owner Lisa Fleischmann attributed the decision to low sales linked to the ongoing US-Israel-Iran conflict.

Local supporters initially flocked to the storefront, but the atmosphere shifted as international headlines dominated the domestic agenda. The conflict has left the shop empty, highlighting how quickly the political climate can affect small-scale commerce.

'It All Started With the War'

Fleischmann believes the war has created a sense of uncertainty that makes people hesitant to wear their support on their sleeves. According to her, months after launching her business, her sales dropped, and she could not even cover 50 per cent of her rent. "Sales were really slow. It all started with the war. It was dead as a door nail the minute that happened,' she told Chicago Tribune.

She suggested the conflict has divided the MAGA base, with some traditional supporters uneasy about the human and economic costs. Fleischmann said potential customers avoided merchandise for fear of questions about the administration's foreign policy. 'I think (customers) are unsure what's going on. Not everyone. But I think a majority of people are unsure what's going on... And if you wear it, they feel someone might come up to them and ask them questions,' Fleischmann explained.

Read more: https://www.msn.com/en-gb/money/general/trump-merch-store-closes-few-months-after-opening-owner-blames-poor-sales-to-potus-war-with-iran/ar-AA20iSgp