Democratic digital ad firm launches new service aimed at better reaching likely primary voters online [View all]

Source: The Hill

03/23/26 7:00 AM ET


Democratic digital advertising firm DSPolitical is launching a new service on Monday aimed at better reaching likely primary voters online as the party looks for different ways to target its base ahead of a consequential November election.

DSPolitical, which shared its plans first with The Hill, is launching a new “precise digital ad targeting” tool that allows Democratic campaigns to target likely voters better ahead of their primaries, which will be driven by a 2026 Democratic Primary Vote Propensity model created by Democratic data firm Catalist.

“In 2026, Democrats need to use every tool in the party’s toolbox to take back Congress, but to make it to November, they must first win their primaries,” DSPolitical CEO Mark Jablonowski said in a statement. “Turnout is through the roof, making Democratic primaries more competitive and less predictable, so campaigns need better ways to understand who is actually going to show up and vote,” he said.

Catalist’s model will rank the likelihood that a registered voter casts a Democratic primary ballot this year, with a 0-100 scale, according to the firm, “designed specifically to reflect the dynamics of primary contests, where participation patterns can vary significantly across states and election cycles.”

Read more: https://thehill.com/homenews/5795667-dspolitical-precise-voter-targeting/