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It’s hardly a secret that Donald Trump desperately wants to apply his name to things, but the president cares nearly as much about adding the word “gold” to assorted labels. Just in the course of the past year, for example, we’ve seen him emphasize everything from “Gold Cards” to a “Golden Dome” to a “Golden Age” for the nation. (Never mind the shiny curlicues he’s slapped up all over the Oval Office.)

Once in a great while, though, the Republican finds a way to check both boxes simultaneously. My MS NOW colleague Erum Salam reported:

The United States will build new ‘Trump-class’ battleships as part of a ‘Golden Fleet,’ President Donald Trump announced Monday. […]

‘They’ll be the fastest, the biggest and by far 100 times more powerful than any battleship ever built,’ Trump said at a news conference at his Mar-a-Lago resort in Florida. He was joined by Defense Secretary Pete Hegseth, Navy Secretary John Phelan and Secretary of State Marco Rubio.

So, on the one hand, we’re talking about a fleet that joins the president’s “golden” list while, on the other, Trump is also naming a class of battleships after himself. The White House promoted illustrations of the unbuilt ships featuring an emblem that centers Trump with a raised fist — a detail that reinforces concerns that this is less about national security and more about self-aggrandizement and self-glorification on the part of the president.

Trump Class battleship illustration, as released by the White House.

— Steve Herman (@newsguy.bsky.social) 2025-12-22T22:55:14.884Z

For those keeping score, Trump and his allies have now applied his name to the Kennedy Center and the Institute of Peace, unveiled a commemorative legal-tender coin that that will feature his face on both sides and launched “Trump Gold Cards” and “Trump Accounts.” By some accounts, the president wants the upcoming White House ballroom to be named after him, too.

But wait, there’s more. Trump wants a football stadium in the nation’s capital to be named after him; the nation’s next-generation fighter jet will have an F-47 designation in honor of him (he is the nation’s 47th president); and training for incoming Immigration and Customs Enforcement agents was reduced from 50 days to 47 days for the same reason.

We are witnessing the personalization of the American government in real time, and it’s advancing at ridiculous speeds (and in ridiculous directions).....

Montgomery said the new frigate has “zero tactical use” and that officials appear to be “focused on the president’s visual that a battleship is a cool-looking ship.”

This isn’t how a global superpower is supposed to function. The administration’s plan is moving forward anyway.