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Bluetus

(2,329 posts)

4. The market for class-6 electric trucks is more attractive

Reply to kysrsoze (Reply #1)

Tue Dec 16, 2025, 12:29 AM

Dec 16

Pick-ups are often used in highly varied duty. Maybe 25 miles one day, but then 500 miles the next, and then pulling a trailer later in the week. That's not the best profile for an EV. Most class-6 (medium duty) trucks operate locally, many on fairly predictable routes. If you need to do 100-150 miles a day and rarely over 200, EV is perfect, and many medium-duty trucks do exactly that.

Unfortunately for Ford, companies like Daimler and BYD figured that out a long time ago and are way ahead. And Kia and Rivian figured out that there was a much better market for a really robust electric SUV than a pick-up. Rivian makes both, but far more SUVs than pick-ups. Kia doesn't mess with trucks at all in the US.

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Highlight:

Ford takes $19.5B charge in hybrid pivot, cancels F-150 Lightning EV, launches new battery storage business [View all] Zorro Dec 15 OP

I think they made the right decision... for now. kysrsoze Dec 15 #1

The market for class-6 electric trucks is more attractive Bluetus Dec 16 #4

Tesla's albatross of an EV 'truck' proves that EV isn't for everything for now. cstanleytech Dec 15 #2

they start @ 65,000 dollars Nigrum Cattus Dec 15 #3

See this thread as well Bayard Dec 16 #5