General Discussion

The phrase "rico suave" (roughly translating from Spanish to "rich and smooth" ) is a slang term used to describe a flashy, confident, and slickly dressed Latino ladies' man. It is both an archetype of a smooth-talking womanizer and a light-hearted nickname for someone trying too hard to be charming.

https://www.dictionary.com/culture/slang/rico-suave

Who uses Rico Suave?

Rico Suave tends to be used as the name of a stereotypical Latino ladies’ man who is very charming but cocky, often depicted as wearing gold jewelry, with flowing or greased hair, and long, unbuttoned shirts over a muscular torso.

People tend to use the term as a way to refer to Latin men they think fit that profile (e.g. “Check out Rico Suave over there”). It’s important to stress here that Rico Suave is a stereotype, and is considered offensive by many, including the Latino community, who widely criticized Gerardo Mejía for perpetuating such a caricature.