WI-GOV: Ad spending starts in crowded Wisconsin Democratic primary for governor [View all]

Outside groups are spending money in the Democratic primary for governor, as candidates struggle to stand out in a crowded field.

One group, the Wisconsin Forward Fund, is backing Lt. Gov. Sara Rodriguez. Another, Wisconsin Future Rising, is backing Milwaukee County Executive David Crowley. Both are planning six-figure television ad buys in the major markets of Milwaukee, Madison and Green Bay.

Neither group is prominent. In fact, they’re not yet registered in the state’s tracker of political action groups. Both have sparse social media presences launched relatively recently.

But the money they’re spending is nothing to sneeze at — and could be a saving grace for two candidates with relatively low name recognition, heading into a summer when candidates need to stand out in time for an August primary.



https://www.wpr.org/news/wisconsin-governors-primary-democrats-ad-spending