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David Ellison says 70% of Americans are centrist. Surveys tell a different story. [View all]
https://www.theguardian.com/media/2026/apr/06/paramount-ceo-david-ellison-american-centrist-surveyParamount Skydance CEO has repeatedly cited the statistic when laying out the approach that CBS News and potentially CNN would take
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A recent YouGov survey – conducted last fall and published in January – found that only 40% of US adult citizens identify as “center-left”, “center” or “center-right”, not 70%.
:
Looking at the implications for Ellison-owned networks, Cassino said that a centrist-oriented news organization could be successful, but that it would face an uphill battle. “The audience for every news channel is largely going to consist of partisans and people who have relatively extreme partisan views, because they’re the ones who care about political news and follow it,” he said.
:
The early returns on Ellison-owned and Weiss-run CBS News have not been promising. While 60 Minutes remains a major success, the network’s morning show and flagship evening news program – anchored by Weiss favorite Tony Dokoupil – have struggled mightily. The CBS Evening News averaged about 4 million total viewers in March, a new low for the show.
May they continue in their success. Live by the Ellison; die by the Weiss.
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