Bari Weiss' CBS Ratings Wipeout [View all]

Six months into Bari Weiss’ overhaul of CBS News, new ratings data obtained by Status shows its flagship programs are shedding viewers at an alarming rate, collapsing to historic lows and accelerating the network’s decline.

When Bari Weiss took the reins of CBS News in October, her message was clear: that the public had lost trust in the network and that major change was needed to win viewers back and return it to its glory days. But through a series of actions over her turbulent six-month tenure as editor in chief, it appears the proud anti-woke warrior has instead helped destroy that trust—something that is now laid bare in the network’s rapidly shrinking ratings. Indeed, new ratings data obtained by Status isn’t just bad for Weiss. It is catastrophic.

With the first quarter set to wrap at week’s end, Weiss’ relaunched “CBS Evening News” with Tony Dokoupil is on track for its lowest-rated first quarter of the 21st century in both total viewers and the advertiser-coveted 25-54 demographic, according to preliminary Nielsen ratings obtained by Status. But that’s not the only ugly data point Weiss will have to answer for. According to the data obtained by Status, “CBS Mornings” is pacing toward its lowest-rated quarter on record in both total audience and the key demo.

Together, the numbers tell a story Weiss will have a hard time spinning. Under the 41-year-old’s watch, the network’s two flagship daily news programs are seeing their audiences collapse. It’s a remarkable feat, given the unrelenting torrent of headlines emerging from Washington and—now thanks to a war—across the world. In fact, the numbers from CBS News are an anomaly in the current television news landscape, where ABC News and NBC News, are both set to post year-over-year gains in total audience in both the mornings and evenings.

https://www.status.news/p/cbs-news-ratings-decline-bari-weiss?gift_content=ff161619-c3fd-4431-9e4e-96ac3d177fa9

Edward R Murrow and Walter Cronkite are spinning in their graves.