General Discussion

years ago before he got into politics. He called himself that. Even in college, he was telling his classmates he'd become the king of real estate: https://www.vice.com/en/article/inside-donald-trumps-decade-long-feud-with-rosie-odonnell/

It's just the way he (and some other salesmen and businessmen) might talk while bragging.

And that's why no one in the media made a fuss about it.