One of The Nation's writers wrote a book about the whole phenomena. It is sock puppetry through manipulation as you groom and reward progressive voices by liking and boosting their statements that attack Democrats while criticizing and ignoring posts that attack Trump and other right wingers.
https://www.amazon.com/Owned-Billionaires-Bought-Loudest-Voices/dp/1645030466/ref=sr_1_1?crid=3PSJYRREYRR19&dib=eyJ2IjoiMSJ9.oSooqcjhwMzA4t48n4rtLw.2fcZVzK5wUvoHmnr2homru3J4SRjm0BiAsFnK6qno1o&dib_tag=se&keywords=owned%3A+How+Tech+Billionaires+on+the+Right+Bought+the+Loudest+Voices+on+the+Left&qid=1743270091&sprefix=owned+how+tech+billionaires+on+the+right+bought+the+loudest+voices+on+the+left%2Caps%2C157&sr=8-1
A “devastating” (Nation) examination of how a cabal of tech-billionaires is colluding with once-idealistic journalists to create an entirely new media landscape
Owned is the story of the underreported and growing collusion between new wealth and new journalism. In recent years, right-wing billionaires like Elon Musk, Peter Thiel, Marc Andreessen, and David Sacks have turned to media as their next investment and source of influence. Their cronies are Glenn Greenwald and Matt Taibbi—once known as idealistic and left-leaning voices, now beneficiaries of Silicon Valley largesse. Together, this new alliance aims to exploit the failings of traditional journalism and undermine the very idea of an independent and fact-based fourth estate.
Owned examines how this shift has allowed spectacularly wealthy reactionaries to pursue their ultimate goal of censoring critics so to further their own business interests—and personal vendettas—entirely unimpeded while also advancing a toxic and antidemocratic ideology.