General Discussion

However, personal anecdotes are not enough to show that X has a generalized problem of inauthentic activity. To make such a claim, it is necessary to rely on data. A specialized company has just published such data. What the data shows is as shocking as it is catastrophic.

Last week, in the United States, the Super Bowl took place. It is a major American football event. This year’s edition broke audience records. Including on X, at least this is what the company said. However, to what extent was the activity on X during the Super Bowl human activity?

According to CHEQ, a company specialized in detecting inauthentic traffic and fighting online advertising fraud, during the 2024 Super Bowl, 75% of the traffic from X to its clients’ websites was made of bots. You read that right: three-quarters of the traffic monitored by CHEQ was inauthentic.