WNBA Reportedly Planning Around Indiana Fever as 'America's Team'

There's no question that the Indiana Fever blossomed into becoming the WNBA's most popular basketball team during the 2024 regular season.

This is shown by the attendance records that they set during both home and road games, ticket prices, merchandise sales, and just about any other metric that can be used to assess a team's acclaim.

Former Iowa Hawkeyes sensation Caitlin Clark — who is already arguably the biggest star in women's basketball history despite being 22 years old and having played one season of professional basketball — is the driving reason for Indiana's popularity.

And in a December 23 article, Tom Friend of the Sports Business Journal conveyed that the WNBA is already trying to leverage Clark and the Fever's popularity toward a global audience.

"The WNBA is not oblivious [to Clark's stardom] and, according to sources, eventually will schedule a Fever game overseas to capitalize on her Q rating," Friend wrote.



https://www.si.com/onsi/womens-fastbreak/news/wnba-reportedly-planning-around-indiana-fever-as-america-s-team-01jft86qxj9w