Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA

STOUGHTON, Mass.--(BUSINESS WIRE)--Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a goal that Franklin and the WNBA are distinctly aligned on.

“We are excited to announce this multi-year agreement with the WNBA. We look forward to working with the league to introduce basketball to younger generations while showcasing our commitment to innovation, quality, and fun. We fully share the WNBA’s vision of engaging younger athletes and fans, and helping build interest and participation through active play,” said Adam Franklin, President of Franklin Sports.

Designed specifically with the league and its teams in mind, key products will include: Over the Door Hoop Sets; Toy Basketball Hoop Sets and Games; Foam, Plush and Toy Balls; Pickleball Paddles; Standings Trackers, and much more.

The WNBA is the most recent professional women’s sports league to join Franklin Sports’ growing roster of women’s sports properties, which includes the National Women’s Soccer League (NWSL), the Pro Volleyball Federation (PVF), USA Softball and numerous key softball, pickleball and volleyball individual partners.


https://www.businesswire.com/news/home/20241219490477/en/Franklin-Sports-Announces-a-Multi-Year-Licensing-Agreement-with-the-WNBA