The Shaquille O'Neal Effect: WNBA Enthusiasts Energized by Multi-Billion Dollar Reebok Partnership

The W has announced a groundbreaking partnership with the Reebok brand, which is led by basketball legend Shaquille O'Neal. This arrangement marks Reebok's return as an authorized footwear supplier for the league, and was unveiled on Thursday via a post on X. The announcement featured prominent athletes Angel Reese and Lexie Brown, who proudly represent the brand on the court.

Fan reactions were swift, with many attributing the monumental deal to the influence of Angel Reese. The excitement over this development was palpable as supporters engaged with the news, celebrating the significance of the collaboration for the future of women's basketball.

Among those applauding the news was former NBA player Matt Barnes, who commented on the importance of this decision for the league: "Congrats ladies," he remarked, clearly impressed by the potential impact of this partnership.

The relationship between Reebok and the WNBA is steeped in history, reaching back to the late 1990s and early 2000s when the brand first secured marketing and licensing agreements with the league.

Shaquille O'Neal expressed his enthusiasm for the new collaboration, emphasizing the commitment Reebok has to supporting women's basketball. "It’s an exciting time for Reebok, the WNBA, and the game of basketball overall," O'Neal stated. "Reebok has always been dedicated to fostering the growth of the sport, and with a solid plan and the right resources in place, we’re ready to make a significant impact alongside the WNBA, from product development to player partnerships and beyond."



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