USC Trojans' JuJu Watkins Invests in Unrivaled, New 3-on-3 Women's Basketball League

USC Trojans sophomore guard JuJu Watkins has been making waves in the NIL era since she was the No. 1 recruit coming out of Sierra Canyon (CA) high school in the 2023 cycle, signing lucrative deals and becoming the first female athlete to sign with Klutch Sports Agency. She has amassed a marketing portfolio that matches prominent professional athletes. Now, Watkins is turning to investment at just 19 years old.

Watkins is investing in the new 3-on-3 women's basketball league, Unrivaled, which tips off Jan. 17 in Miami. The Trojans All-American guard is one of three women’s college basketball players to be tied with the new league, joining UConn guard Paige Bueckers and LSU guard Flau’jae Johnson. Bueckers and Johnson signed NIL deals with Unrivaled, while Watkins is taking the investment route.

Former USC quarterback Caleb Williams took a similar route during his time in Los Angeles, investing in the women's sports venture firm Monarch Collective and Faculty, a male grooming brand.

Unrivaled announced $28 million in Series A funding on Monday from a plethora of high profile athletes, including decorated Olympic swimmer Michael Phelps and his wife Nicole, Milwaukee Bucks two-time MVP forward Giannis Antetokounmpo and South Carolina’s three-time national championship coach Dawn Staley.




https://www.si.com/college/usc/basketball/usc-trojans-juju-watkins-invests-unrivaled-new-3-3-womens-basketball-league-name-image-likeness