LSU's Flau'jae Johnson is second women's college hoops star to get equity in Unrivaled

LSU G Flau’jae Johnson has signed an NIL deal with Unrivaled, the soon-to-launch 3x3 basketball league, that will also give her equity in Unrivaled. It’s a deal similar to what UConn G Paige Bueckers signed back in August. Bueckers and Johnson are the only two current college hoopsters to have such deals with Unrivaled, which begins next month (both will play plan to play in Unrivaled’s second season in 2026).

While still playing at LSU, Johnson will collaborate with Unrivaled content creation throughout the season. Greenwood Ave. partner RJ Harris helped facilitate the deal between Johnson and the league. Johnson, who is repped by her mother on NIL pacts, also has struck deals with Overtime, Puma, LG, Google Pixel, Powerade, Bazooka Candy Brands and JBL.



https://www.sportsbusinessjournal.com/Articles/2024/12/05/flaujae-johnson-equity-unrivaled