Gun control campaigners are making greater use of social media to organise their supporters across the US, in an effort to digitally disrupt better-funded pro-gun lobbying groups like the NRA.

Three groups – Mayors Against Illegal Guns, Americans for Responsible Solutions, and Moms Demand Action for Gun Sense in America – came together at the SXSW conference in Austin to discuss their digital strategies.

The first two of those groups may have well-known figureheads – politicians Michael Bloomberg and Gabrielle Giffords respectively – but they are also working hard to spark grassroots online campaigns for supporters to press for changes to state and federal gun laws.

“The problem here is that there are more guns in the United States than there are people. That’s not necessarily a problem in itself, but our laws are letting far too many of those guns fall into the wrong hands,” said Glaze, setting the scene for the groups’ digital efforts.

http://www.theguardian.com/media/2014/mar/08/us-gun-lobby-social-media-nra