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ck4829

(36,121 posts)
Wed Nov 27, 2024, 10:14 AM Nov 27

Consumers take notice of shrinkflation

Three out of four surveyed consumers say they have noticed shrinkflation at the grocery store in the previous 30 days, according to the October 2024 Consumer Food Insights Report from Purdue University.

Shrinkflation is described as when food companies reduce the quantity or size of a food product while keeping the same price.

“A variety of factors may influence a producer’s decision to downsize a product’s size, such as rising costs in the supply chain and inflationary pressures,” Joseph Balagtas, professor of agricultural economics at Purdue and the report’s lead author, said in a news release. “The goal is to better understand how consumers perceive these reductions and if they have noticed them happening at all.”

The survey sorted 1,200 consumer responses into two groups: households with children and those without children. Of the consumers who noticed shrinkflation, 78% say they have observed it in snack foods and 53% in packaged desserts and sweets. Just under half, 48%, also said they have observed shrinkflation in frozen foods. Those with children report seeing shrinkflation in a wider variety of food products, according to the release.

https://www.thepacker.com/news/retail/consumers-take-notice-shrinkflation

6 replies = new reply since forum marked as read
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Consumers take notice of shrinkflation (Original Post) ck4829 Nov 27 OP
Buy a box Traildogbob Nov 27 #1
Oh NOW they notice it. 🙄 underpants Nov 27 #2
Biden's fault as well, displacedvermoter Nov 27 #3
Noticed that with Campbell's soup recently jmbar2 Nov 27 #4
And paper products too! 2naSalit Nov 27 #5
The most blatant to me was . . . Cartoonist Nov 27 #6

Traildogbob

(10,185 posts)
1. Buy a box
Wed Nov 27, 2024, 10:19 AM
Nov 27

Of saltines. The stacks of crackers inside are only 3/4 the height of the external box.
And we may all be having to live on crackers and generic peanut butter.

jmbar2

(6,229 posts)
4. Noticed that with Campbell's soup recently
Wed Nov 27, 2024, 10:36 AM
Nov 27

It is used in a lot of recipes, and seems like the cans are now slightly smaller. Not a good enough cook to tell if it's different, but my tuna casserole is a bit drier lately.

2naSalit

(93,420 posts)
5. And paper products too!
Wed Nov 27, 2024, 10:45 AM
Nov 27

Notice how a roll of TP now has a much larger, in diameter, spool, the squares are smaller in length and width, there's a lot of room on the spindle of the holder which means the squares have to be shorter on the roll as well to make them square. And the paper quality, yikes. Most brands are merely the dry, pre-soak mode of paper mache anymore, newsprint might be of better use at this point.

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