Hamas isn't just a terror group. It's a movement – rooted in resistance to Israel, driven by ideology, sustained by destruction. But above all, it's a sophisticated propaganda machine that weaponizes information itself. Hamas doesn't seek victory in the conventional sense. It seeks survival, symbolism and story. And it has mastered the art of narrative warfare to ensure any Israeli response generates compelling victim narratives.

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Israel cannot define itself by Hamas' propaganda. It must define itself by its values. And those values are that we leave no one behind.

Gaza has paid a terrible price. Its people see destruction everywhere. Whether they blame Hamas or Israel is secondary. What matters is what comes next. If there's a chance to shape Gaza's future, it begins with an act of conscience now. End the war.