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Related: About this forumItaly reveals its new national airline
CNN(CNN) — They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies.
Italy's new national airline, ITA Airways, launched on Friday with a promise to bring pride back to its national flag carrier, after Alitalia, Italy's legacy airline, went bankrupt and ceased operations a day earlier.
Executives unveiled plans for the new network, airplanes, staffing and livery at a press conference livestreamed from Rome.
The first thing to know: everything will be centopercento italiano.
The new ITA Airways planes will be colored sky-blue, with staff wearing uniforms by top Italian designers.


FirefighterJo
(384 posts)Was for us frequent travellers the acronym ’ArrivaL
In Tokyo, All Luggage In Amsterdam’, I am interested what Ita’s acronym will be
mitch96
(15,116 posts)
m
FirefighterJo
(384 posts)I am awaiting the frequent traveler one... For instance... TWA is officially Trans World
Airlines. I didn't fly them but my mother flew them all the time... It became Try Walking Again 😉
FirefighterJo
(384 posts)PIA... Pakistanian International Airline... Or... Please Inform Allah
FirefighterJo
(384 posts)Frome my home... Sabena... Société Anonyme Belge d'Exploitation et Navigation Ariènne... Or... Such A Bad Experience Never Again
Scandinavian Air Services... Or... Sex And Service
My mile high pointer by the way 😈
nilram
(3,140 posts)Servicio Aéreo de Honduras S.A.
--or--
Stay At Home, Stay Alive
jmowreader
(52,117 posts)Italia Transporto Aereo or in English Italian Air Transport.
qazplm135
(7,641 posts)Said in an Italian accent?
underpants
(189,927 posts)brooklynite
(96,882 posts)Always Late In Takeoff; Always Late In Arrival
FirefighterJo
(384 posts)For some reason, the difficult acronym Alitalia inspired travelers 😈
TACA, the airline of El Salvador, “Take a chance airline “.
And a nice one 🙂