General Motors pulls plug on Cruise, its self-driving robotaxi company

Source: The Guardian

General Motors pulls plug on Cruise, its self-driving robotaxi company

The company said it would no longer fund the venture and will prioritize Super Cruise, its driver assistance program

Guardian staff and agency
Wed 11 Dec 2024 20.29 GMT
Last modified on Wed 11 Dec 2024 20.39 GMT

General Motors announced on Tuesday it will end robotaxi development at its money-losing Cruise business, a blow to the ambitions of the largest US automaker to advance the technology.

GM said it would no longer fund work on self-driving robotaxis “given the considerable time and resources that would be needed to scale the business, along with an increasingly competitive robotaxi market”.

Instead, GM will prioritize developing Super Cruise, its advanced driver assistance system for personal vehicles, and Cruise will be folded into its group working on driver assistance technology. Mary Barra, the GM CEO, declined to say how many Cruise employees could be moved over to GM.

The development marked a significant shift for GM. The automaker has invested more than $10bn in Cruise since 2016. Just last year, Barra said the Cruise business could generate $50bn in annual revenue by 2030.

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Read more: https://www.theguardian.com/us-news/2024/dec/11/general-motors-self-driving-cruise-robotaxi