• 1968 – The Houston Cougars upset the UCLA Bruins in what became known as the "Game of the Century", ending the Bruins' 47-game winning streak, and establishing college basketball as a sports commodity on American television.

Game of the Century (college basketball)



UCLA Bruins (13–0) 69; Houston Cougars (14–0) 71

Date: January 20, 1968
Venue: Astrodome, Houston, Texas
Attendance: 52,693
United States TV coverage
Network: TVS Television Network
Announcers: Dick Enberg and Bob Pettit

In men's college basketball, the Game of the Century was a historic National Collegiate Athletic Association (NCAA) game between the Houston Cougars and the UCLA Bruins played on January 20, 1968, at the Astrodome in Houston, Texas. It was the first NCAA regular season game broadcast nationwide in prime time. It established college basketball as a sports commodity on television and paved the way for the modern "March Madness" television coverage.

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