Kellogg CEO: No "discernible" impact from online boycott

By CANDICE CHOI
Feb. 9, 2017 1:47 PM EST

NEW YORK (AP) — Kellogg says it saw no "discernible" effect from an online boycott spurred by its decision to pull ads from a website formerly run by one of President Trump's top aides.

CEO John Bryant said it's difficult to gauge the impact of such consumer actions given the volume of its sales, but that the company did not see any effect it could attribute to the boycott. Kellogg had announced its decision in late November to pull ads from Breitbart.com, which has been criticized for featuring racist, sexist and anti-Semitic content.

The website subsequently called for a boycott of the company.

At the time, Kellogg had said it works with media buying partners to ensure its ads don't appear on sites that aren't "aligned with our values." The company and others have said such ad placement can come about because of automated ad buying programs.

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