I don't like deleting my posts, but the more I read this, the more it bothers me. I wish I hadn't responded so nicely the first time. If anyone wants to read the original, just click on the edit history.

Just a disclaimer: I'm for gender-equality and to be honest, sexist, racist or homophobe comments make me uncomfortable.

My (in hindsight very poorly-worded) OP was about creating a new cultural meme to manipulate macho-men into a more acceptable behavior. I just have come to realize that it contains a psychological loophole that might cause unwanted side-effects.

I apologize for wasting your time and regret any offense you have taken.