Reebok Denies ‘Israel 68′ Sneaker Amid Anti-Israel Anger

Reebok announced — and then quickly rescinded — plans to sell a special-edition sneaker commemorating Israel’s 68th birthday.

On Tuesday, one day after Reebok Israel said it would market a blue-and-white sneaker engraved with “Israel 68” as a collector’s item for sale in Israel and internationally, the sportswear firm said the announcement had been made in error, The Jerusalem Post reported.

Reebok said the initial announcement stemmed from a miscommunication, and that the Israel shoe had merely been proposed by an independent designer but not accepted.

A company representative said Reebok avoids distributing shoes connected to national emblems or countries.

“Reebok would like to distance itself from the shoe,” Reebok International said in a statement. “The shoe was a one-off initiative from one of our partners. We do not support this initiative.”

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http://www.timesofisrael.com/reebok-denies-israel-68%E2%80%B2-sneaker-amid-anti-israel-anger/