Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search
 

SecularMotion

(7,981 posts)
Sun May 22, 2016, 07:40 AM May 2016

People are turning on ad blockers because of data-consuming ad tech

The real reason people are turning on ad blockers is less about annoying ads and more about data consumed by the invisible tracking that goes on behind them, according to a new report by Secret Media.

Ads take up just 9% of the space on a web page, but are accountable for 54% of the load time, the study found.

This results from the data tracking and cookies that come with ads.

The theory is that frustration at this slow load time is causing people to turn on ad blockers.

http://www.businessinsider.com/secret-media-report-on-ad-blocking-2016-5
6 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
People are turning on ad blockers because of data-consuming ad tech (Original Post) SecularMotion May 2016 OP
I put HuffPo in my hosts file lpbk2713 May 2016 #1
Turning off javascript for a site works wonders. ManiacJoe May 2016 #2
I might not be so adamant about ad-blocking... TygrBright May 2016 #3
Also the automated fashion with which they load ads on the backend mythology May 2016 #5
Surfing without Ad-Blockers Earth Bound Misfit May 2016 #4
I prefer Ghostery Pastiche423 Jun 2016 #6

lpbk2713

(43,201 posts)
1. I put HuffPo in my hosts file
Sun May 22, 2016, 07:57 AM
May 2016



Just because of all the junk they fill up each page with. The
time it takes to load up each page is just not worth it.

TygrBright

(20,987 posts)
3. I might not be so adamant about ad-blocking...
Sun May 22, 2016, 10:58 PM
May 2016

...if a) they didn't slow down loading; and b) they didn't have tons of data-gathering and tracking attached to them.

Which is, indeed, sort of the same thing.

But, yeah.

A "flat" ad that takes up little screen real estate doesn't bother me much. I'd leave them, but I need the blockers to keep the nasty ones at bay.

wearily,
Bright

 

mythology

(9,527 posts)
5. Also the automated fashion with which they load ads on the backend
Fri May 27, 2016, 10:47 PM
May 2016

also leaves it vulnerable to serving up malware infested ads.

I get a scummy site like drudgereport, but when perfectly normal sites like weather.com have malware injected, the process is broken.

http://arstechnica.com/security/2015/08/my-browser-visited-drudgereport-and-all-i-got-was-this-lousy-malware/

Earth Bound Misfit

(3,561 posts)
4. Surfing without Ad-Blockers
Mon May 23, 2016, 06:00 PM
May 2016

Last edited Tue May 24, 2016, 02:22 AM - Edit history (2)

and custom Hosts file is a frikkin' NIGHTMARE. Without them I'd chuck all my devices from the top of 1 World Trade and buy an encyclopedia, no joke

Latest Discussions»Help & Search»Computer Help and Support»People are turning on ad ...