Beto O'Rourke to lay down initial $10 million on fall TV ads

by Patrick Svitek, Texas Tribune


Beto O’Rourke is reserving $10 million in TV ads over the next week, according to his campaign, challenging Gov. Greg Abbott on a medium that the incumbent has dominated so far.

O’Rourke’s campaign said the reservations include $3 million on Spanish-language TV and characterized them as an initial investment for the fall. It was not immediately known when the spots would start airing.

With his cash-on-hand advantage over O’Rourke, Abbott has already spent millions of dollars on TV, blanketing the state with positive biographical ads that began airing Aug. 16. Earlier this summer, Abbott’s campaign unveiled plans to spend at least $8.8 million on TV in the fall, plus $2.75 million on Hispanic media.

O’Rourke ran his first TV ads of the general election last week to mark the effective date of the “trigger law” that bans almost all abortion in Texas. But those commercials ran only during two preseason NFL games in several major markets.

Read more: https://www.texastribune.org/2022/09/02/beto-orourke-ad-buy-texas-governor/