Rick Wilson - Trump's Hot Mess Rally

We watched it. We watched all of it. It had been a minute since a Trump rally, and while we expected all the highs and lows, tropes and tripe, Renee and I came away from last week’s utterly deranged Mt. Airy rally in awe of how utterly deranged and counterproductive it was.

And that one, as I’ll discuss below, was the best rally he’ll have on this effort to spin terrible economic news into fool’s gold.

There’s a story every White House tells itself when the numbers go bad, the headlines go worse, and the boss is hellbent on pretending that pain at the kitchen table is just something made up by the haters on cable news.

“We’ll do an issue tour,” some bright young comms staffer says. “We’ll reset the narrative.” The political shop likes it. The Chief of Staff, desperate to breathe, knows that if POTUS is on the road, she can do the real work. The boss, ever convinced of his special bond with the public, wants a little of that road magic; the crowds, the arena, the cheers.

https://www.lincolnsquare.media/p/trumps-hot-mess-rally