LinkedIn and X Are Flooded With AI Spam, Browsing Data Suggests

Source: 404 Media

A shocking amount of the content that users encounter on popular social media websites is likely AI generated, according to data from a company that detects AI writing. As much as 41 percent of longform written content seen by users on LinkedIn is likely to be fully AI-generated and roughly a third of longer posts on X are AI-generated; roughly one-in-ten longer Reddit and Substack posts are AI, according to the data.

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“Our data shows that AI-generated content is a problem across all platforms, and it is hitting longform content especially hard,” the company wrote in a blog post. “Contrary to what one might expect, people are overwhelmingly willing to use AI to speak on their behalf in professional settings that are associated with their real identity, and less likely to use it on casual and anonymous platforms.”

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The Pangram data raises questions about what platforms are doing to promote or disincentivize AI slop. LinkedIn, for example, had for years built AI writing tools into its platform meaning that it has been incredibly easy to post AI-generated content on the platform and that AI-generated content became incredibly common on the platform. In May, the company announced that it is trying to disincentivize AI content in the name of “keeping conversations real,” and the AI writing assistant is no longer built into the post button. Reddit, meanwhile, has become a vector for companies trying to game LLM tools by promoting their products on the site because AI search tools often scrape Reddit. But Reddit’s moderators are also overwhelmingly anti AI, and the company has worked to delete AI-generated posts and ban accounts that spam. On Monday, Reddit published a blog post saying that “in the age of AI, spam, bot activity, and inauthentic content are top of mind for people who love Reddit (and humans).” In the last few weeks, Reddit launched an ad campaign called “people are best” specifically highlighting that its users are human. A Reddit spokesperson referred us to the blog post when asked for comment.

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A LinkedIn spokesperson told 404 Media in a statement that “Professionals come to LinkedIn to hear from real people and their unique insights and perspectives. We actively work to reduce low quality, automated or generic content, and while AI can be used to beat the blank page problem, our focus is on surfacing professional conversations that help people advance their careers.”

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Read more: https://www.404media.co/linkedin-and-x-are-flooded-with-ai-spam-browsing-data-suggests/

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"Reddit’s moderators are also overwhelmingly anti AI..."

That's one of the best things about Reddit. Most Reddit users are overwhelmingly anti-AI, too, outside the forums or subreddits that are specifically pro-AI. And even in those pro-AI forums, anyone suspected of posting OPs or comments that appear to be AI-generated will usually be subjected to harsh criticism.

As they should be.

LinkedIn made a huge mistake pushing AI writing tools.