Roku Said in Sale Talks, Including for Possible Media Tie-Up
Source: Bloomberg
June 12, 2026 at 3:13 PM EDT
Updated on June 12, 2026 at 3:52 PM EDT
Roku Inc., the streaming video platform, is in talks to sell itself, people with knowledge of the matter said.
The San Jose, California-based company has been in discussions with at least one US media company about a potential combination, the people said, asking not to be identified because the information is private.
Rokus shares rose as much as 24% in New York trading Friday. They were up 20% to $144.14 at 3:50 p.m., giving the company a market value of more than $21 billion.
No final decisions have been made on a potential sale, and theres no certainty the deliberations will lead to a transaction, the people said. A representative for Roku didnt immediately respond to a request for comment.
Read more: https://www.bloomberg.com/news/articles/2026-06-12/roku-said-to-be-in-sale-talks-including-possible-media-tie-up?srnd=homepage-americas
No paywall (gift)
LearnedHand
(5,669 posts)I have relished the independence of the Roku platform since about 2008 or so. I HATE the corporate consolidation going on under this thieving administration.
Edit: The gift link doesnt work?
BumRushDaShow
(173,235 posts)The gift link is in the "comments" section and should work (not the main OP link).
I did just find a MSN unlocked version so hope that helps
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https://www.msn.com/en-us/money/companies/roku-said-in-sale-talks-including-for-possible-media-tie-up/ar-AA25vzAP
LearnedHand
(5,669 posts)Begging them not to enshittify the best streaming platform by selling it to a media company. Like they care, but I expressed my thoughts anyway. Thx for the MSN link.
Polybius
(22,262 posts)If they get one that's way over market value, they would get fired if they didn't take it. Like when Elon bought Twitter. He offered three times what the company was worth. Hard to say no to that.
I love my car, but if you offer me $60k for it, it's yours.
ananda
(35,730 posts)what's a good alternative to ROKU ???
LearnedHand
(5,669 posts)Its a complete pain in the ass but not as much as Apple TV or Amazon Fire. Just. No. You can cast the laptop image to a tv as well I do this when I travel.
mdbl
(8,934 posts)I use Roku on all my TV's. I will have to stop using them if they are sold to assholes like the ellisons or murdochs.
IbogaProject
(6,154 posts)I think Bluetooth has advanced so you can use newer Bluetooth devices with newer TVs. But I felt the headphone jack was foolproof as you could have the TV's actual volume set real low. That was an important device when we were raising our kid in a tiny apartment. I'm on my third Roku now, last two have been Ultras with the Headphone remote. we rarely use it now that we are in a spacious apartment and.
Alternatives are, AppleTV (set top box), Amazon's Fire streaming devices, the ONN streaming box, which is a straight Google TV (their special media centered android variant). Word is the AppleTV have much more powerful hardware than the others but they are centered to the Apple Ecosystem. I checked and AppleTV has both Android and Windows apps, so it will play fine whether or not you have any Apple stuff.
fujiyamasan
(2,138 posts)It was super cheap. I just wanted something with android app support. Works, but the remote is a little glitchy at times and slow. But for the price around $20 bucks cant complain
mdbl
(8,934 posts)if Roku is sold to worse people, I'll consider the options you highlighted. Thanks for the suggestions.
LeftInTX
(34,906 posts)LearnedHand
(5,669 posts)As does the Amazon Fire. But thats my own judgment based on loving the clean Roku interface.
IbogaProject
(6,154 posts)But I wanted to present info about alternatives in case some far right wing monster buys Roku Inc.
LPBBEAR
(692 posts)I'll likely be looking for an alternative. I doubt good things will come from this move.
https://cordcuttersnews.com/fox-is-buying-roku-in-22-billion-deal/