Ben & Jerry's co-founder: Parent company blocking social advocacy
Source: Scripps News
Posted 2:16 PM, Apr 16, 2026
Ben Cohen, co-founder of Ben & Jerrys, repeated statements similar to those made by Jerry Greenfield, who left the business in September after claiming the ice cream brand has been silenced by its parent company, Magnum. Cohens comments to The Washington Post come after Magnum was spun off into its own company by Unilever in 2025.
Cohen said Ben & Jerrys has a social mission to fulfill and that Magnum should sell the brand. Cohen accused Magnum of destroying the heart and the soul of Ben & Jerrys. Theyre trying to neuter the social mission, he added. Cohen's comments came on Free Cone Day, which he renamed "Free The Cone Day," in hopes of encouraging a new buyer for the company.
Ben & Jerrys says it has progressive values and supports human rights and dignity; social and economic justice; and environmental protection, restoration and regeneration. The company has said it openly supports LGBTQ+ rights, campaign finance reform, racial justice and fair trade.
In September 2025, Greenfield claimed that Unilever, which then owned Magnum before spinning it off, had not allowed him to continue the companys social mission. For more than twenty years under their ownership, Ben & Jerrys stood up and spoke out in support of peace, justice, and human rights not as abstract concepts, but in relation to real events happening in our world, Greenfield wrote. Even under a new parent company, Cohen said, things have not improved.
Read more: https://www.scrippsnews.com/politics/ben-jerrys-co-founder-parent-company-blocking-social-advocacy
Blue Owl
(59,284 posts)You also sell your values/soul/brand for the corporation to do with as they please
peacebuzzard
(5,882 posts)Were they forced to sell out?
Anyway, I switched over to Häagen-Dazs, but I always reminisce in the ice cream aisle about all those flavors and the good ol' missions behind them.
P.S. on edit: I practice my social consciousness and feel less guilty in the ice cream aisle, or I used to with ol' B&J.
Lemon Lyman
(1,609 posts)I remember when Cohen & Greenfield started an apparel company called "No Sweat." It was a union shop. They talked about it on Olbermann (I think). We ordered one of the shirts. Pretty sure the company wasn't in business very long though.
Deminpenn
(17,541 posts)making business from the Penn State Short Course. In keeping up with the times, you can order ice cream that will be shipped direct from the PSU Creamery to you.
Marie Marie
(11,367 posts)and quality of the original product. Guaran-damn-tee it!